Stats and Facts About Video Marketing

In case you are new to the concept, video marketing is the use of videos to promote and sell the products and services of a business. This method brings about an increase in the level of customer engagement.

A lot of business owners already understand the key benefits associated with the use of video marketing. According to the latest video marketing statistics, about 86% of businesses use video on their website, and 77% use it on social media. Business owners these days are looking to tap into the benefits of video marketing so as to bring the best out of their marketing efforts.

Understanding the ways viewers interact with a video is one of the many key ways to optimize the video marketing of a business. By looking at how much time viewers spend consuming information from a video, business owners can optimize their video durations. Research has shown that 33% of viewers will stop watching a video after 30 seconds, and 45% will stop after a minute. Knowing key facts like these can improve the way marketing videos are timed.

There are a few things to note about the pros of video marketing. Videos are a great way to catch people’s attention. Video marketing studies have shown that people spend 2.6 times the normal time on pages with video content than on pages without.

What’s more, videos are perfect for attracting customers. About 76% of businesses using video marketing saw an increase in their traffic.

Video marketing has transformed the marketing industry. As a result, many regard it as one of the best forms of marketing for businesses in our modern world. For more accurate and reliable information on the topic, feel free to refer to the infographic below (from review42.com.) It provides a whopping 116 stats and facts to get you started on your journey to understanding the ins and outs of video marketing.