“Done With You” Solutions… the Hottest Goldilocks Trend
3 Reasons Why DIY Won’t Work Anymore
Business owners feel busier today than ever before. There are so many things competing for our attention - email, social media, and the general day-to-day grind of running a company. Prioritization is often difficult for many entrepreneurs because everything seems to be equally important at first glance.
If you follow my blogs and podcasts, you know that I consistently talk about the benefits of systems and automation. Systems do the work FOR you, so you can scale your company and gain back free time. I always share productivity tips on how to build leverage with teams, processes, and automation so you can set it and forget it.
Today, I’m switching that up a bit. I’m all for offering self-study digital programs since it’s a great form of leverage that facilitates serving lots of people. However, I’m seeing a recent trend gaining momentum:
More clients want ‘Done with You’ programs now
With ‘Do it Yourself’ (DIY) programs, some people are getting stuck implementing the program, or they get distracted and never start the program. Their bookshelves are stacked with DVDs and workbooks gathering dust – or still nicely displayed in the original shrink wrap packaging. Others say the DIY solutions take too long to learn without any support.
With ‘Done for You’ (DFY) programs, many business owners say the cost is out of reach for a small business budget. These solutions can also be more robust and complex than required for people just starting their companies. That’s why ‘Done with You’ (DWY) services are gaining popularity.
I call this ... the Goldilocks Solution
There’s still a place for DIY products. My Gain Biz Advantages (GBA) self-study program is one of my most popular entry-level programs. It’s perfect for the beginning entrepreneur who is motivated to learn on his or her own through video and workbooks. However through technical analytics, I can tell exactly who is watching the videos and doing the exercises, and who isn’t. The full completion metrics are much lower than I’d like, which means some entrepreneurs are missing out on the amazing program benefits.
Done with You is the ‘just right’ fit for people who want quick results. Business owners get the right amount of guidance, while also building self-sufficiency and new skills. DWY is the answer that so many business owners want right now to quickly take their business to the next level.
Here are 3 Reasons Why I see Done with You as a hot trend:
1. Done with You Programs actually cost you LESS
While the price of a DIY program may be reasonable in dollars, the opportunity cost and time is high. Yes, you are smart and can probably figure out lots of things on your own. But, at what cost? Wouldn’t you rather spend time and energy growing your business instead of learning something new all by yourself? DWY shortens the learning curve so you compress the time to get results.
2. Done with You Programs fit your learning style
Everyone learns differently. When you work directly with a coach or consultant, we adjust our teaching style to match how you learn. Most DIY self-study programs use audio, or audio with video. If you learn best by doing, you may struggle with a DIY program. The learning may feel like a lot of work since it’s not your preferred learning style. A learning style mismatch increases the chance that someone bails on the DIY program, and thus misses out on acquiring new skills for the business.
3. Done with You Programs have built-in accountability
Many DIY programs pair you with an accountability partner – someone you meet with regularly in person or by phone to report your progress. This is positioned as a value-add, but in reality I found that very people keep the momentum. New students are enthusiastic at the start of a program, and meet with their accountability buddy for the first few weeks. Then life happens. The meetings get rescheduled, people miss calls, and slowly the accountability concept dies. This doesn’t happen with DWY as nothing gets done if the participant doesn’t show up. There’s instant accountability.
It’s sad that many of the people who invested in the GBA course just aren’t following the simple 90 day Action Plan. It’s not their fault. I understand how hard it is to stay committed to goals in this crazy, busy world. It’s happened to me when I’ve purchased other elearning courses, too. (By the way, the people who did complete the GBA course found an average of 11 more hours of free time in their week – congrats!)
If you are realizing that DIY programs just aren’t getting you the quick results you desire, it may be time for a ‘Done with You’ experience. By working closely with an expert, you get personalized coaching, consulting, and instant feedback on your implementation. More importantly – you get things done!
Ready to implement more? Check out the Business Accelerator Summit Experience. This incredible event, specifically designed for coaches and consultants, is coming October 17-19, 2017 in Breckenridge, Colorado.
In just 3 days:
· Build your marketing strategy
· Build your marketing content calendar
· Construct your business systems
· Complete your action plan for growth
To learn more and apply for the event, CLICK HERE.
Please share your story on what’s working in your business model: Do It Yourself, Done with You, and Done for You.