6 Hot Tips for Increasing Business Revenue during the Summer Slowdown
Businesses can go through sluggish periods, but there are a lot of great ways to prevent stagnation, be more productive, and even turn that slowdown around so you increase business revenue. For some types of businesses, a slowdown can be cyclical and follow a specific pattern. For others, it can be seasonal, such as the summer. No matter what time it happens, it can be stressful.
Here are some hot tips to keep you cool!
1. Special Marketing Campaigns
Take a new look at what you currently offer and how you present it. Is there is a new audience that you can target? Are there different mediums that you can use? Find out what’s trending on Social Media and see if you can jump on the bandwagon and tailor a special promotion to fit the trend. Offering sizzling savings can amp up your business productivity, increasing business revenue!
2. Reconnect
Touch base with your existing client base. Those are people you’ve already worked with, who have purchased your services or products in the past. They should be nurtured and given thanks. Summer is a perfect time to send a snail-mail card or call each person directly to say thanks for choosing your business.
Communication can drop when we are super busy. Whenever you have downtime, it's a good time to follow up and see how current and past clients are doing. It reminds them that you are around and what you have to offer. Consider a loyalty or repeat customer incentive to boost your business. Or let them know about that special summer promotion you have going. This genuine attention can prompt a new order.
3. Re-evaluate and Strategize
This is a great time to look at what systems you have in place. What's working and what's not. Is there a better way for you to work smarter that you have been thinking about, or heard of, but were too busy to try? Were you concerned about how tough it would be to establish the new system or routine while things were so busy?
Take a look now at what you can set into action. Look at what items you can automate to make your busier times run smoother and help your bottom line. Download our free copy of the Top 5 Systems that Create Massive Productivity in Your Business for some easy ideas.
4. Use the Cloud
If you aren't already there, take a look. What can you can put on the cloud to release the ties that bind, and reduce your carbon footprint (Bonus!)? Even by taking just a few baby steps towards going paperless, you will experience a new found freedom. And yeah, let’s put this on blast: If you can run your business with a smartphone and an internet connection, you might be one of the lucky ones who could be spending some time vacationing next summer while your business is busy producing. Let the cloud and systems do the work FOR you.
Founder and CEO René Lacerte of Bill.com, has some great paperless tips along with a very good reminder. Through the use of systems and automation, we can take some down time, without our business doing the same.
Are you already on the cloud? Take a look at what you have there. Is it as organized as it could be? Do you even need it all? Getting it organized now will save you time when you need to find that item when your business is booming.
5. Purge and Update
Office files, computer files, and emails, oh my. These items seem to replicate like bunnies and are a never ending source of something to get done. So purge! If not now, when? Who knows what forgotten contact or unfinished item you might find that could increase your revenue. You may discover that one business card of a potential client who is now ready for your services.
Update your website, and anything else that will keep you relevant and interesting. Consider adding products that are new and exciting, and eliminating items that are not moving. Take a look at your competition and see what they are doing, too.
6. Community Interaction
Network! Find out what local activities you can join. Is there a hobby or activity you have wanted to do? What about the local business networking group you had thought about, but didn't have time for? These types of interactions are great for your social media presence as well. Where can you give back to your community? Sometimes we need to give to get, and really, it just feels good.
These 6 tips should help you fire up your sales in the heat of summer. Need more help? Let's jump on a complimentary strategy session call. We maximize a company’s bottom line revenue and productivity by implementing the most effective systems and processes - any time of the year! Click here for your Complimentary 30 Minute Strategy Call.
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